legal support by Martin Krueckels

Branding, Print Design

 

For Martin Krückels, who supports clients in legal matters like health care and asset management, I developed a practical workbook and brand identity to simplify complex processes and ensure clear, accessible communication.
Problem

Navigating legal matters such as residential affairs, asset management, or health care can be overwhelming for some individuals over 18. Martin Krückels provides support in these areas, yet there was a need for a clear, structured way to communicate essential steps and tasks between the legal guardian and their clients, ensuring everyone involved stays informed and on the same page.

Solution

To express this support at eye level, I developed a grounded concept and layout for a collaborative workbook. This workbook allows the legal guardian to document key steps, tasks, and information, creating a structured approach to case management. The goal was to make communication as simple as possible, ensuring that all clients can easily understand the content. Clear headlines, highly readable typography, and strong visuals form the foundation of the new workbook. Additionally, I designed a fitting logo, featuring a stylized ‚K‘ representing a path, symbolizing guidance and support.