continuitas consulting
Branding, Web design
continuitas, a company specializing in business succession needes a revamp of their digital presence. The goal was to create a modern, professional, and scalable landing page that effectively communicates their services while enhancing lead generation through a streamlined user experience.
Furthermore, the updated concise and minimal branding reflects the the company’s values of trust, professionalism, and expertise while appealing to both buyers and sellers in the business world.
The new logo has become a key element in strengthening continuitas‘ brand presence, helping to build trust with potential clients and positioning the company as a leader in business succession consulting.
Challenge
The challenge was to create a logo that stands out in the consulting sector, communicates reliability, and resonates with a broad target audience, from small business owners to larger corporations.
Furthermore, the existing website was not optimized for generating inquiries, leaving potential leads untapped. The objective was to create a dynamic landing page that provides essential information about the succession process, establishes trust, and encourages potential clients to book consultations.
Solution
I designed a clean logo with a timeless aesthetic, incorporating elements that symbolize continuity and partnership. The logo is versatile, working seamlessly across digital and print platforms, and aligns with the company’s mission of guiding clients through business transitions.
To engage more clients, I developed a user-friendly, mobile-optimized landing page with clear navigation and a seamless inquiry form. The page’s design focused on conveying professionalism while making the process accessible. I also integrated a booking system to allow immediate consultation scheduling.
