HeimatSpuren
Branding, Photography, Print
Designed the logo and captured the essence of HeimatSpuren through photography. The logo embodies the diverse landscapes and historical charm of the Vulkaneifel region, while the images highlight the serene beauty and varied terrain of the 43 circular hiking trails. Both elements showcase the tranquil and immersive experience of exploring HeimatSpuren.
Challenge
HeimatSpuren, a new hiking initiative in the Vulkaneifel region, needed to establish a compelling visual identity and engaging imagery to introduce their 43 circular trails. Without an established brand or captivating visuals, it was challenging to attract hikers and communicate the unique appeal of the new trails.
Solution
Designed a distinctive logo that captures the essence of HeimatSpuren, reflecting the diverse landscapes and historical charm of the Vulkaneifel region. Produced high-quality photographs that highlight the scenic beauty and varied terrain of the new trails. This fresh, cohesive visual identity and engaging imagery effectively introduce HeimatSpuren to potential hikers, showcasing the serene and immersive experience of the newly launched hiking routes.
