MEDIAN rehab clinics
Identity / Print / Web
In a dynamic healthcare landscape, MEDIAN Kliniken sought to strengthen its position through a cohesive brand identity. I developed a clear and minimalist design system that reflects the clinics‘ values of humanity, care, and trust.
With a focus on clean aesthetics, the new flyers and print materials present MEDIAN as a leading provider of holistic rehabilitation, ensuring a professional yet personal connection with both patients and employees.
MEDIAN Kliniken stands for humanity, harmony, and trust as the foundation of holistic care. Every element of the brand identity reflects these values, ensuring that all communication—whether for patients or employees—embodies their commitment to compassionate rehabilitation.
Problem
As healthcare systems grow through partnerships, clinics like MEDIAN faced the challenge of maintaining their identity while adapting to new collaborations. Their previous print materials lacked the consistency and warmth necessary to convey both their expertise and their patient-centered approach.
It was crucial to create a design that balanced professionalism with the human touch, ensuring that the brand resonated with both existing and potential patients and staff.
Solution
The new brand identity centers on clean, minimalist visuals that embody MEDIAN’s core values: humanity, harmony, care, and trust. The design utilizes high-quality materials and a unique color palette of copper and anthracite, reflecting the clinic’s leadership in quality and service. From flyers to brochures, every touchpoint now communicates a sense of professionalism intertwined with warmth, creating a cohesive brand experience that engages patients, employees, and prospective candidates alike.
