Summer Camp Ameland
BRANDING & Print
A comprehensive branding and marketing package for a youth summer camp in Ameland. The camp was focused on creating unforgettable experiences for teenagers in a natural environment, and I aimed to reflect that through a fun yet professional visual identity.
Creating a vibrant logo for the Ameland Summer Camp captures the essence of adventure, community, and personal growth. It reflects the camp’s core values while fostering an inviting and inclusive atmosphere that resonates with both children and their families.
The design successfully captures the adventurous and dynamic spirit of the camp. The new visual identity leads to increased engagement and higher enrollment numbers compared to previous years. The client expressed satisfaction with how well the brand communicated the camp’s values of fun, connection, and personal growth.
Problem
The main challenge was to capture the essence of the cam — adventure, community, and excitement — while keeping the branding fresh, approachable, and aligned with the target demographic. The camp’s leadership sought a design that could appeal to both teenagers and their parents.
Solution
By creating a vibrant color palette and playful branding, I built a cohesive brand experience that resonated with the camp’s youthful audience. The branding extended across various touchpoints, including promotional posters, folders, and merchandise.
